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UNSTOPPABLE SPIRIT: Nino Mustica Art Collaboration Debuts in London

“Unstoppable Spirit is about the fusion between automotive design and contemporary art,” says Mustica

Unstoppable Spirit: Nino Mustica Art Collaboration Debuts in London.

UNSTOPPABLE SPIRIT: Nino Mustica Art Collaboration Debuts in London

A new installation by Italian artist Nino Mustica in collaboration with Land Rover Design Director, Gerry McGovern, celebrates the fusion of art and automotive design during Frieze Week London.

A dramatic new installation has debuted at Southbank Centre’s iconic Royal Festival Hall beside the River Thames. Unstoppable Spirit comprises two dramatic sculptures reaching over seven metres into the London sky and is the product of a unique collaboration between Mustica and Land Rover’s Design Director, Gerry McGovern.

The pieces were inspired by the design and capability of the new Land Rover Discovery Sport and were unveiled during Frieze Week London. They will be on public view until 19th October.UNSTOPPABLE SPIRIT: Nino Mustica Art Collaboration Debuts in London

Unstoppable Spirit is about the fusion between automotive design and contemporary art,” says Mustica, who has a studio in Milan. “As an artist I am able to work in the abstract with full creative freedom, however the Discovery Sport is a piece of industrial design that must be both versatile and beautiful. This work is a fascinating exploration of how these worlds collide and interact.”

“I have always been a huge admirer of Nino’s work and I’m delighted to be collaborating on this truly unique project,” says McGovern, recently appointed as a Visiting Professor at the Royal College of Art. “Our team at Land Rover understands that art and design are central to the creation of highly desirable vehicles that resonate on an emotional level. I believe art and design enrich people’s lives in all their manifestations. That’s why I’m proud to be revealing Unstoppable Spirit in such an iconic location at London’s Southbank Centre.”

UNSTOPPABLE SPIRIT: Nino Mustica Art Collaboration Debuts in London

Made from a combination of steel and glass fibre, Unstoppable Spirit creates a striking juxtaposition with the brutalism of Southbank Centre’s Royal Festival Hall, originally built for the Festival of Britain in 1951. The two sculptures frame the front of the building, adjacent to the River Thames. Both measure over 7m x 6m x 6m and are of such a size that the integrated Land Rover Discovery Sport’s forms are replicated in a scale of 1:1.UNSTOPPABLE SPIRIT: Nino Mustica Art Collaboration Debuts in London

To achieve the intricate curved surfacing requested by Mustica and McGovern, an innovative production technique was developed using Land Rover’s virtual reality cave, a process normally reserved for the development of prototype cars. The sculptures were then handcrafted in Turin before being transported to London. Such was the attention to detail that over 8000 working hours were required for their construction.

Unstoppable Spirit will be open to the public until October 19th at Southbank Centre’s Royal Festival Hall and admission is free.  Visit www.unstoppablespirit.com for more information.

Unstoppable Spirit: a collaboration between artist Nino Mustica and Land Rover’s Gerry McGovern film can be viewed here: http://youtu.be/QN872eA9BgU

For further information log onto www.uk.media.landrover.com or contact:

Kim Palmer
Public Relations Manager, Land Rover UK
T: 02476 564 129
M: 07795 666169
E: kpalmer@landrover.com

Jessica Rumboll
Press Officer, Land Rover UK
T: 02476 564 258
M: 07880 177 300
E: jrumboll@landrover.com

Follow us on Twitter: @LandRoverUKPR
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